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Golf Town to present Golf and Travel Show on Feb. 2-4, 2024, at Toronto International Centre>
Signs on as multi-year sponsor for largest golf show in Canada

For Immediate Release

TORONTO, Ontario (Nov 21, 2023) – Canada’s largest golf show has been renamed and revamped to become the Golf Town Golf & Travel Show and will be held February 2 to February 4, 2024, at the Toronto International Centre.

“We are excited and proud that Golf Town is now the official partner of the annual golf and travel show” Michael Beckerman, Chief Client Officer Toronto Star said. “The 2024 show will be the biggest in its more than 30-year history. As one of world’s largest and most renowned golf retailers, Golf Town is committed to growing the game of golf.”

“We are thrilled to expand our close relationship with TORSTAR by adding the Toronto Golf Show to our joint ventures. Our shared passion of growing and celebrating the game led us to a collaboration on SCOREGolf and the Golf and Travel Show is the next step in our growing partnership. As part of our leadership position in the game it is time for us to return to this long-standing kick off to the season in the Canadian market as we continue our journey to becoming the Home of Golf. We are happy to be a small part of this legacy event and look forward to the energy it creates and the anticipation for players and the industry when the cold clears, the courses open up in spring 2024 and we can all tee it up again.” said Chad McKinnon President, Sporting Life Group.

Formerly known as the Toronto Star Golf and Travel Show, the annual show attracts golfers of all ages and skill levels. The event was attended this year by more than 14,000 visitors. Beckerman said he fully expects that with new programming and Golf Town’s expertise the 2024 show will draw some 20,000 plus attendees.

“Whether you are a beginner or an avid golfer, this will be the place to be. A show you won’t want to miss,” Beckerman added.

“As Canada’s largest golf and travel show, this is a rare chance to visit the booths and chat with leading golf equipment and apparel manufacturers, golf course representatives, travel destination leaders and more. The goal of both Golf Town and the show is to grow the game by inspiring golfers of all ages to get involved, with a focus on creating gender equality and diversity in the game.”

About Golf Town
Golf Town is the largest specialty golf retailer in Canada, operating 47 stores throughout the country while offering the convenience of online shopping at The company features the broadest selection of the best brands in golf, expert staff who share its customers’ love of the game, and state-of-the-art custom fitting services and technology – truly your destination for everything golf.

About the Toronto Star
The Toronto Star is the largest metropolitan daily newspaper in Canada, with more than 5.0 million readers every week in print and online ( Founded in 1892, the Toronto Star is the winner of more than 140 National Newspaper Awards, the most prestigious newspaper prize in Canada. It is known for its investigative reporting, insightful opinion writing and comprehensive coverage of local, national and international news. It has also been making a difference in the lives of children for more than 100 years through the Toronto Star Fresh Air Fund and the Toronto Star Santa Claus Fund.

For inquiries/interviews, please contact:
Gautam Sharma
Show Director – Toronto Golf & Travel Show

Christina Reinhardt
Sr. Marketing Manager, Golf Town


Friday February 2nd – Noon to 6pm
Saturday February 3rd – 10am to 5pm
Sunday February 4th – 10am to 4pm


International Centre
6900 Airport Rd. Hall 5
Mississauga ON L4V 1E8